Eurogroup is a company specialized in the distribution of fresh fruit and vegetables —conventional and organic — supplying REWE Group’s private label products. HISTORY

Eurogroup was created from the merger of two strong and complementary organizations:

Campiña Verde, founded in Córdoba and a pioneer in the international marketing of organic fruit and vegetables, and Eurogroup España, based in Valencia and specialized in conventional produce, logistics, and full customer service.

For more than two decades, both companies worked in parallel—and often together—to supply REWE Group and its international subsidiaries with high-quality fresh produce.

Now, by combining our paths, teams, and expertise, we form a stronger, more agile organization ready to face today’s fruit and vegetable trade challenges.



Campiña Verde’s history is closely tied to the development of the organic movement in southern Spain even before the first EU regulation on organic farming came into force. From the beginning, it promoted organic farming and supported small farmers in bringing their products to Central European organic markets. Over time, it became a strategic supplier for the REWE Group, offering a certified, diversified, and reliable range of organic fruit and vegetables.



Eurogroup España, on the other hand, established itself as an efficient operator with strong logistics experience, process control, and customer orientation. Its commitment to end-to-end service from field to store shelf positioned it as a strategic partner for the REWE Group.



With this merger, the new Eurogroup combines the best of both worlds: specialization and logistics efficiency, operational capacity, a sustainable vision, local presence, and global impact.

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Future Vision

 

Our vision is to lead the supply of ultra-fresh fruit and vegetables in Europe with a value proposition based on:



Product integrity in all areas (organic and conventional)

Logistics efficiency and retail adaptability

Sustainability across the entire supply chain

A strong commitment to quality, people, and the environment